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This is Fine: Maximum Cope

RELEASED · 2026

The world-famous meme becomes a metroidvania of mental mayhem. Play as Question Hound and explore a collapsing theme park shaped by your everyday worries. Jump, fight, and caffeinate your way through surreal worlds. Everything is fine... probably.

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Mayhem Brawler II: Best of Both Worlds

DEMO RELEASED · 2024

A perfect fuse of '90s arcade vibe and modern rogue-lite / RPG mechanics in a time transition-themed beat 'em up. Play solo or online with friends and shape the story through your choices. Be amazed by the hand-drawn comics-inspired art, frame-by-frame animated characters, and kick-ass soundtracks.

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Mayhem Brawler

RELEASED · 2021

An urban fantasy themed beat 'em up that brings back the 90s arcade vibe to present day. With comic book style art and kick-ass soundtracks, it offers a unique experience that you can tackle solo or as co-op with friends while defining the next step in the story with your choices.

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Doughlings: Invasion

RELEASED · 2019

Another tribute paid to yet another arcade classic from the Hero Concept team! Doughlings: Invasion promises a fun gaming experience to gamers of all ages with the innovations it brings to the shooting genre.

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Doughlings: Arcade

RELEASED · 2018

Brings unique gameplay mechanics through its interesting characters and the world while combining together the best that all known Arkanoid games have to offer, polished with a modern look and design.

About Hero Concept

Also known as the sensational video game company, Hero Concept was founded in 2017 in the heart of Istanbul by veteran game designer Serkan Özay. We are a multi-platform, multi-genre studio developing visionary reimaginations of the timeless classics of arcade gaming.
We study what made those games last, then rebuild them for the way people play today, with titles shipping on Steam, Xbox, PlayStation and Nintendo Switch.

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NEWS & ANNOUNCEMENTS

This is Fine: Maximum Cope

This is Fine Becaming a Metroidvania

October 2, 2025

Remember That Meme? You know that dog casually sipping his coffee while everything was on fire and telling himself “THIS IS FINE.”? Yes, we […]

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Mayhem Brawler 2 Demo

Mayhem Brawler II: Best of Both Worlds – Demo Now Live!

November 15, 2024

The wait is over! The highly anticipated Mayhem Brawler 2: Best of Both Worlds demo is finally here! Now’s your chance to dive headfirst […]

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Mayhem Brawler 2: Best of Both Worlds is Announced!

Mayhem Brawler 2: Best of Both Worlds is Announced!

May 22, 2024

…a Time Transition-themed Beat ’em Up with Modern Roguelite Mechanics and RPG elements! Mayhem Brawler 2: Best of Both Worlds is a time transition-themed […]

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Mayhem Brawler II Dev Diary #9 – Backgrounds

Mayhem Brawler II Dev Diary #9 – Backgrounds

December 24, 2023

How is it going, Brawlers? Today, we’ll dive into the backgrounds of Mayhem Brawler: Best of Both Worlds. Who is Rabia? I’ve been part […]

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Mayhem Brawler II Dev Diary #8 - The Cover

Mayhem Brawler II Dev Diary #8 – The Cover

November 10, 2023

When designing a game’s cover art, it’s important to take a deep breath. The cover serves as the game’s first introduction to the outside […]

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Hero Concept & MadRooster Game Audio Lab Partnership

Hero Concept & MadRooster Game Audio Lab Partnership

November 8, 2023

Fantastic News! Today, we are thrilled to announce a monumental partnership that will elevate our upcoming release, Mayhem Brawler II: Best of Both Worlds, […]

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